LEAVE A STRONG LASTING IMPACT
Increase your engagement footprint
Consider how teenagers are using social media and Youtube at the moment. No-one can dispute that there’s an increased engagement from the use of video.
Other experts will want to meet you — Experts are drawn to other experts and that can further open out to an introduction to their audience or customer base. Other experts may want to collaborate with you.
Growing a social media following is easier — this often happens with TV appearances, even if you don’t work at it. People will figure out where your social profiles are and want to connect with you. Of course, this goes much faster if you do work at it.
Provides a Full Multi-Sensory Appeal….
TV has always been able to appeal to multiple senses through its combination of text, images, sound and motion. While the development of effective TV appearances require significant planning and the use of experienced, and often expensive, production experts, the value can be significant as well.
Leaves a Strong Impact….
Television uses audio and visual effects to create a lasting impact. Marketers interact with their audience using colour, sound, sight, drama and motion to ensure that their message is strong and persuasive. Additional tactics and props can be used, such as elaborate sets, enchanting graphics and audio-visual effects to further enhance your impact.
TV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when enhanced with creativity. Interesting camera angles, realism and the combination of pictures and words is instantly exciting, particularly when compared with the more sedate appearance of newspaper articles or a bland website page. Television has the ability to show a brand, demonstrate its use and the benefits of ownership or consumption.
It has the ability to convey your message with sight, sound and motion, and can give a product or service instant validity and prominence.
Increases your ‘Engagement Footprint’….
TV is the ORIGINAL ‘social media’ - When viewers get excited about a great TV show or breaking news on TV, they talk about it with friends, family, neighbours, and co-workers. The online social media world lights up, too. TV ignites social media, which has become the new companion to the TV experience.
In 2015, Nielsen reported that U.S. TV households (households where TV is viewed) number 113.3 million. That equates to approximately 98% of U.S. homes having at least 1 television. Many have more than one. These household figures are reflected across many countries, the UK, Canada, Australia, etc.
According to the BBC, research from the communications regulator Ofcom suggests that Britons spend more time using technology devices than they do sleeping. We spend an average of 8 hours 41 minutes a day on technology devices, compared with the average night’s sleep of 8 hours 21 minutes.
Look at the graph above to see how that measures up to other countries (not forgetting that your show will also air in USA, Germany and Japan):
Almost 4 hours a day are spent watching TV according to the Ofcom survey.
The average amount of time spent watching TV each day is more than the combined time spent on mobile phones, landlines and the internet.
So let me ask you this question, if you were to put up a large billboard advertising your brand, where would you rather put it up…….in the middle of the Sahara desert where the only things to go past it will be the occasional tumbleweed…..or in the middle of an incredibly busy high street? So judge for yourself based on the above statistics and even your own experience (we all watch TV, right?) which is the one marketing platform that outshines all the rest and increases your brand reach and customer engagement?